We have been putting together some promotional merchandise videos to explain how we brand our clients marketing swag. In this video, we show you laser engraving which is one of my favourite branding methods.
When you laser engrave onto promotional pens, you are essentially burning off the top layer of the printed laser engraved pen.
Before you even get to this stage though you have to take your logo and adjust it to the curvature of the pen. In the video, you can see the designer taking the logo and adjusting it so that when it’s engraved it doesn’t distort.
Once this is done they send the design to the laser engraving machine and the pen is placed in a ‘jig’, this is the device that holds the pen still.
Once everything is set up you push the button on the machine and watch the magic happens – which is so cool!
I love seeing the laser engraving machine do its thing!
Once the engraving is done we take the pen off of the jog and place the next pen on there, repeat until the order is complete.
It’s the same process for laser engraving bottles, just on a larger scale…